You probably have it already, you just don’t realise, it happens without you knowing but now it has a name, a tagline and it’s a real thing!
‘Sensory beauty’ is all about the look, feel and aroma of our beauty products having a positive effect on our state of mind, while at the same time they protect, nourish, restore, heal, calm or rejuvenate our body.
The predicted results, look, feel and aroma of our products is an important factor in what we choose to use but have you ever thought about why certain aromas, the look or feel of a product appeal to you.
Does the style and feel of a product remind you of something, somewhere or someone. Does the aroma lift you up or calm you down. Perhaps it’s the very reason you don’t purchase?
We all seek products that deliver results for our skin and body but there’s an adaptation trend taking over the beauty world, endeavouring to transport us to a better, more relaxed place.
It’s been coined “sensory beauty” and it’s mostly about the aromas in our skincare routines, but I know I also choose products that suit my style of bathroom, or they may feel good to apply.
Encouraging several senses to be tapped into all at once to help us embark on a calming journey for our bodies, minds, and souls is what I see happening already as the next ‘trend’ but expect to see it soon, branded and promoted as ‘Sensory Beauty’
For as long as we have been using skincare products, aromas such as lavender, rose and geranium, to name just a few, have been ingredients that multi-task to help skin, but they were not promoted for the effects they might have on our minds and mood.
Beauty is also about touch and it’s as simple as taking a little time to slowing down our skincare routines, paying attention to our senses in the process.
Feeling the touch of your hands as they slowly massage a product on your skin. My favourite product to do this with is a facial cleanser, body wash and moisturiser where I take deliberate time with soothing, slow massage to apply to my skin.
When shampooing my hair, I take time to massage my scalp, especially when applying conditioner. Close your eyes and breathe in the aroma as the steam of the shower surrounds you, it’s an experience, not a chore, if you wash your hair this way.
For many years I have used a lemongrass invigorating body wash to shower in the morning. It’s a great way to wake up and start the day but for a more calming shower in the evening I prefer a soft floral aroma to wash away the day and calm my mind. Why not have a choice of body washes? It doesn’t cost any more they just take longer to use both.
I’m excited about this new trend of promoting Sensory Beauty because it’s always been there, but I feel it’s relevant now in bringing a wellness connection to our senses through products designed to be kind to your skin while contributing to your overall wellbeing, taking the time to consciously use sensory experiences to help with relaxation and rejuvenation.
Your body hears and feels what your mind says and it’s a reminder for ourselves that beauty is sensory and that we are worth the time for daily selfcare as well as making the time to be cared for by beauty professionals.
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